Media // Analysis // Dissection

Press

THE KONG IS DEAD in the media.

I don’t see The Kong is Dead as traditional streetwear. I see it as post-streetwear. The next phase needs depth, I want to push it into something more sculptural and emotional, less about graphics, more about form.
Adam Raillard, EnVi media
THE KONG IS DEAD BLURS THE LINE BETWEEN LUXURY TAILORING AND STREET CULTURE...
ASBO Magazine
THE KONG IS DEAD TURNS VOLUME ALL THE WAY UP AND DECORATION ALL THE WAY DOWN... THE CLOTHES DON'T WALK THE RUNWAY. THEY OCCUPY IT.
KALTBLUT Magazine
I'M SEEING A RETURN TO EMOTIONAL LAYERING, GARMENTS THAT FEEL PROTECTIVE, ALMOST ARCHITECTURAL. THERE'S A SHIFT AWAY FROM HYPER MINIMAL BASICS AND TOWARDS PIECES THAT CREATE SILHOUETTE AND PRESENCE.
Adam Raillard, Shortlist
AN EXPLORATION OF EXAGGERATION AS LANGUAGE, POSITIONING CLOTHING NOT AS BACKGROUND, BUT AS THE EVENT ITSELF.
PARIS FASHION PRESS
THE KONG IS DEAD TREATS EXAGGERATION AS LANGUAGE AND THE RUNWAY AS SPECTACLE.
PROMINENT MAGAZINE